Good day tribe😁
I Trust we have a fabulous weekend? Mine was… save the jist for later.😃
Be my guest on understanding flawless executions in marketing...
With over 16 years of marketing experience, I have discovered that the marketing
cycle is like a
matrix; it is all inter woven into each other. No one can stand
alone.
We can liken the Marketing process/cycle
to a body that has many parts(Planning, Strategy,
Execution, Control, Consumer,
Market place, Trends, Marketing mix, Measurement etc) with
all parts performing distinct roles to ensure that the body(Your business, brand, product
or service) is nourished.
Key to note is that your entire Marketing plan details how you'll achieve all your
set goals
So we started a series last week on Marketing
planning and flawless executions.
I shared a 4-step marketing execution process.
And then will expatiate on each step which is further divide into several
segments.
We talked about planning which is the first of the execution process.
On my IG handle #nicebraimah_thebrandpro,
I did touch briefly on the mission, situation analysis and strategy.
More details awaits you
as you read more..
1.The Mission-
What are your marketing objectives? You
need to clearly define what you want to achieve with your brand and business.
What service or product do you want to offer?
What gap do you want to close?
Do
not forget that at this point, there must be a strong consumer need which
your brand/business can meet.
And this where most businesses and brands
fail, they want to do everything!
2.The Situation analysis
-A lot of consumer insights and trends is needed to
help you effectively position your brand.
What is the USP of your
brand/business and what are the consumer needs?
There must be a point of intersection
that will help you determine that sweet connection point(s).
A feasibility study
to know your competitors, what they did and what they are presently doing.
Any
learning? (Positive or negative)? I
call this digging dip for you to ascertain
who your consumers are, what
they love to do or don’t love to do?
Their spending habits? What are the general
trends, both local and global for your type of brand? Recently, there has been
a trend towards healthy living and fitness. Practically all brands
want to be
involved with individual fitness centers springing up everywhere.
At this
point, you may do well to ask yourself if this trend has come to stay or
perhaps
if it is still going to evolve… you ask these question and lots more during
the
situation analysis before deciding to invest.
The ultimate goal of every business is ROI so you must make sure you
tick all the boxes before launching out
is the section of your business
plan that outlines your overall
game plan for finding clients and customers for
your business.
Do not forget, your strategy must be consumer driven.
The Marketing strategy focuses on what you want to achieve for
your business
and what marketing efforts
will be thrown in.
Your Marketing strategy can be likened to a solid foundation
without
which the building collapses!!
I must say here that as a
business owner you are free to re-visit and re-tweak your strategy
if you notice
it is not working.
In other words, feel free to e-invent so you stand out from the
crowd.
However you must give your strat time to bud to avoid leaving a
confused trail of consumers
who are not sure what your brand or business stands
for!!
4 The Marketing mix
With so much proliferation and clutter
of ideas in the marketing space,
you must either Innovate, Re-invent or die!
A
comprehensive insight of your consumers helps you come up with the right marketing
mix.
You must understand the market place (Offline/online) your consumer needs
and wants.
Profile your consumer and if possible, sketch out a day in the life so
you fully understand their daily routine,
where to meet them and how to meet them?.
There are more online shops springing up and sincerely if you are not visible online,
your business or brands may struggle.
Consumers are getting busier by the day...
Your marketing mix must be one that meets your consumers at the right
time and the right place.
Your marketing mix MUST deliver on expected ROI !
5. Implementation/control.
This is perhaps the
most important part of the planning and if you viewed my video
‘have
you ever wondered why your perfect brand strategies fall through the crack and
especially at the point of execution’?
Our free SES (Strategy
+Execution= Success) sessions loading.
Chat us up if interested. 08091363006 or
send a DM on IG to
#nicebraimah_thebrandpro
#flawlessExecutions9ja has come to stay. 😊
We pledge to give you that perfect finish you so much desire.
#passion4brandsandbusiness
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