Its been a while...

Hello Sweethearts,

It has been ages... So much has been going down that at times I cant just keep track

One thing I know and keep on experiencing : Focus and tenacity does it every time.

It may take time  yes but trust me, with these two things, you will definitely get there.

Do not forget that we all have different paths in life so 'Shine your Shine"!!!

#FlawlessExecutions9ja-Marketing Planning

Good day tribe😁

I  Trust we have a fabulous weekend? Mine was… save the jist for later.😃

   

     Be my guest on understanding flawless executions in marketing...

With over 16 years of marketing experience, I have discovered that the marketing cycle is like a      

     matrix; it is all inter woven into each other. No one can stand alone.

      We can liken the Marketing process/cycle to a body that has many parts(Planning, Strategy,

      Execution, Control, Consumer, Market place, Trends, Marketing mix, Measurement etc) with

     all parts performing distinct roles to ensure that the body(Your business, brand, product or service) is                nourished.

Key to note is that your entire Marketing plan details how you'll achieve all your set goals

So we started a series last week on Marketing planning and flawless executions.

I shared a 4-step marketing execution process.

And then will expatiate on each step which is further divide into several segments.

We talked about planning which is the first of the execution process.

On my IG handle  #nicebraimah_thebrandpro, 

    I  did touch briefly on the mission, situation analysis and strategy. More details awaits you 

as you read more..

1.The Mission-

What are your marketing objectives? You need to clearly define what you want to achieve with your brand and business. What service or product do you want to offer? 

         What gap do you want to close? 

     Do not forget that at this point, there must be a strong consumer need which 

your brand/business can meet. 

And this where most businesses and brands fail, they want to do everything!

2.The Situation analysis

    -A lot of consumer insights and trends is needed to help you effectively position your brand. 

What is the USP of your brand/business and what are the consumer needs? 

There must be a point of intersection that will help you determine that sweet connection point(s). 

A feasibility study to know your competitors, what they did and what they are presently doing. 

     Any learning? (Positive or negative)? I call this digging dip for you to ascertain 

         who your consumers are, what they love to do or don’t love to do? 

Their spending habits? What are the general trends, both local and global for your type of brand? Recently, there has been a trend towards healthy living and fitness. Practically all brands

  want to be involved with individual fitness centers springing up everywhere. 

   At this point, you may do well to ask yourself if this trend has come to stay or perhaps

   if it is still going to evolve… you ask these question and lots more during the 

      situation analysis before deciding to invest. 

    The ultimate goal of every business is ROI so you must make sure you tick all the boxes before launching out

 3. The Marketing strategy

 is the section of your business plan that outlines your overall 

game plan for finding clients and customers for your business. 

Do not forget, your strategy must be consumer driven.

 The Marketing strategy focuses on what you want to achieve for your business 

and what marketing efforts will be thrown in. 

Your Marketing strategy can be likened to a solid foundation without 

which the building collapses!!

I must say here that as a business owner you are free to re-visit and re-tweak your strategy 

if you notice it is not working. 

In other words, feel free to e-invent so you stand out from the crowd. 

However you must give your strat time to bud to avoid leaving a confused trail of consumers 

who are not sure what your brand or business stands for!!

    4 The Marketing mix

With so much proliferation and clutter of ideas in the marketing space, 

you must either Innovate, Re-invent or die!

      A comprehensive insight of your consumers helps you come up with the right marketing mix.

 You must understand the market place (Offline/online) your consumer needs and wants. 

     Profile your consumer and if possible, sketch out a day in the life so you fully understand their daily routine, 

  where to meet them and how to meet them?. 

There are more online shops springing up and sincerely if you are not visible online, 

your business or brands may struggle. 

  Consumers are getting busier by the day...

 Your marketing mix must be one that meets your consumers at the right time and the right place. 

Your marketing mix MUST deliver on expected ROI !

       5. Implementation/control. 

This is perhaps the most important part of the planning and if you viewed my video 

‘have you ever wondered why your perfect brand strategies fall through the crack and especially at the point of execution’?

    Our free SES (Strategy +Execution= Success) sessions loading. 

Chat us up if interested. 08091363006 or send a DM on IG to

 #nicebraimah_thebrandpro

#flawlessExecutions9ja has come to stay. 😊

We pledge to give you that perfect finish you so much desire.

#passion4brandsandbusiness

Be diligent!!

If you believe it, say Amen!!

A thunderous amen shakes the foundations of the building.

Lift up your hand and receive it, all the hands go up and most times, the two hands actually😎

I ask you sweeties, what exactly are you receiving if you are doing nothing?? 

The holy book says , God will bless the work of our hands..

Go on, work smartly and then God will bless the works of your hands.

Seeth thou a man diligent in his business? he will stand before kings and  not mere men.

Be hardworking always and then then your hands will start making precious stones.

#thebrandpro
#ideaZQution
#theImplementationQueen
#FlawlessExecutionCoaching
#BrandStrategist
#MarketingExpert
#ThroughTheLineExpert
#Passion4brandsandbiz
#JustMe

JUST DO IT!

Uncompleted tasks, procrastination, a sluggard, a slothful & lazy fellow,always turning on his bed full of excuses; that is the man who never get things done.

So what are those things you have been putting off? if you multiply the no of hours you sleep daily by the number of days and by the number of your years, you will be amazed at the duration of time you have been sleeping. 🤷‍♀

For an adult of 30 yrs old who sleeps approximately 7 hrs daily, he/she would have been sleeping 29% of his/her life. 🤷‍♀

It is never too late except in the grave. Your dawn is when you awake from your slumber...💪

So as the most ancient said, I now say to you, Arise and Walk, get rid of procrastination and JUST DO IT!

The Story of the 10 lepers

Hello dearies,💃💃

I walked down memory lane today counting my blessings and reflecting on everyone who positively impacted me in both little and mighty ways😘😘

So I looked around and try count how many people I have imparted and my head started spinning.

Please walk down this lane with me and if your head start spinning,you see faces and names all around you and perhaps you struggle to remember them all, then kudos to you.👍

The truth however is how many have actually picked up the phone to say thank you to their mentors?

For people who have imparted you, have you ever celebrated them? The 10 lepers who were healed by Jesus, Only one came back to say thank you!!! Where were the nine?

May we learn to appreciate people around us always because therein lies a great man who is not fearful of urging people on and will keep mentoring and coaching.

A man once said, the true test of a leader is his ability to raise up leaders even better than himself.

Have you carried out that little task in making the world a better place by impacting someone positively?

We are nothing without each other!

Give &Take

Anybody can win..💃💃

The successful do not have two heads. All they have is that extra little push, a very positive never say die attitude and a doggedness that is unwavering. 
They go for what they want with so much purpose and focus! Even when they falter, they pick themselves up, clean/shake off the dust and continue... 

So I ask you a question today, What are you made of? Are you Chicken Hearted or Lion Hearted?

Go ahead and take what you want from life!!

Being Thoughtful & Considerate

Morning lovelies,😘😘

Trust we have woken up to a bright day and start. God will bless our hussles today.🙏

Gosh, a friend got me pretty upset yesterday. So l rehashed what went down..Little lessons learnt.☝️

1.A simple salutation in the morning or anytime of the day when you call anybody is key.

Start off with good morning, good day, how are you? ...

2.If there was a prior plan to carry out a task and there seem to be a delay, seek first to know what has transpired before you start reeling out the sacrifices you made... You do not know either what the other person has been through or has sacrificed to stick to the plan

3.Remain in control of your emotions from either side and do not give anybody the power to make or mar your day. 😇So l made up my mind to remain positive through the day

4.Remain focused, carry on with the task and make sure it is executed to perfection as planned.💪

This last lesson speaks to ideaZecution... More of this subsequently.🤗

And for today, as you interact with everyone around you,do recall the five magic words... like my son sings🎼

There are five magic words(2x) There are five magic words that l know.🎵🎵Please, Excuse me, Sorry, Thank you and the last one Pardon me
🎻🎺📯

Have a fruitful day and restful weekend ahead.😘😘